# ImaginAItion Inc. — Brand System V6 (canonical)

> Machine-readable brand contract. If you are an AI builder (Lovable, v0, Claude, GPT) generating
> anything for ImaginAItion, the nAItion, pAIrtner, or any unit below: **follow this file exactly.
> Do not invent colors, taglines, or mark treatments.** Assets: transparent SVG/PNG at the URLs below.
> Full kit: https://brand.pairtner.ai · Live generator: https://brand.pairtner.ai/tool

## Identity laws (non-negotiable)

1. **Typography**: Outfit for ALL structural type (wordmarks ExtraBold 800, headlines 700, body 400,
   labels 600 tracked wide). Great Vibes script exists for exactly ONE sentence — "If you can dream it,
   we can build it." (Studios) — never anywhere else, never bold.
2. **The AI pair**: every brand name weaves a capital "AI". Teal #00BDB4 belongs ONLY to ImaginAItion,
   the nAItion, pAIrtner, and the "AI + BRANCH" division lead-ins. Every other unit's AI adopts that
   unit's own color (tables below). Words around the AI stay neutral: white on dark, ink #141414 on light.
3. **The orb**: appears ONLY on the ImaginAItion master, the standalone AI icon, and AI division
   lead-ins — always BEHIND the letters, diameter ≈ cap height, dipped ~28%, nudged slightly right.
   Never on woven names. Mono = solid dot. **Every static orb is Mandi's particle-nebula still**
   (Chuck 08-17/19) — master, AI icon, division lead-ins, and the family favicons, both modes; the
   master + AI icon's AI wears her aqua→teal gradient #6DCADB→#36C0C1→#14BAB1 — words ink on light,
   white on dark. Animated marks render the living orb interior (ember flows, the neuron web,
   firing synapses, the lub-dub heartbeat) inside her nebula.
4. **-AI- in a name = software only.** Programs (Business in a Box) print as the "A nAItion FRANCHISE"
   stamp — no AI mark.
5. **Surfaces**: dark #0A0A0A · paper #F7F5F2 · sand family #EAD9BF/#F5EDE0. Interactive elements
   (buttons, links, focus) use pAIrtner Blue #0EA5E9.
6. **No rainbow**: one vivid mark per lockup. Warm ceiling is orange #F97316 (coral-side); amber #F5A623 is
   olympAIns only — retired from general use. No yellow. Warms live coral/clay side; earth-neutrals ground the rest.
   The SUITE tier is deliberately cool (Chuck 08-02) — clay sits on dispAItch, not on a suite.
7. **Mariko branding is a separate system — never folded into this one.**
8. **Built with ImaginAItion**: every surface — the pAIrtner OS shell, the five suites, apps, and sites —
   carries a "Built with ImaginAItion" badge in its footer (the teal-AI mark + wordmark, linking home).
   Snippet in the section below. Use the hosted mark; never redraw it.

## Master
- Wordmark: Imagin(white) **AI**(#00BDB4) tion(white) + orb. Tagline: "Anything is possible when you use your ImaginAItion." (Outfit, tracked caps)
- Assets: https://brand.pairtner.ai/assets/master/imaginaition-inc-prominent-tagline--dark.svg (+ --light, --mono-black, --mono-white; .png)
- AI icon: https://brand.pairtner.ai/assets/master/ai-icon--dark.svg · **Animated** (baked GIF, no fonts/scripts needed):
  wordmark https://brand.pairtner.ai/assets/animated/imaginaition-live-logo.gif · AI icon https://brand.pairtner.ai/assets/animated/ai-icon-live.gif ·
  orb alone https://brand.pairtner.ai/assets/animated/nebula-orb.gif. Size variants + on-light versions are listed at
  https://brand.pairtner.ai/#downloads and enumerated in https://brand.pairtner.ai/assets/animated/animated-manifest.json.

## Core (teal family)
| Unit | Tagline | Words | Assets |
|---|---|---|---|
| the nAItion | Believe · Build · Evolve | steel #B8CCDE on dark / #1A2D42 on light · Network Blue surfaces exclusive to nAItion | https://brand.pairtner.ai/assets/naition/naition-tagline--dark.svg |
| pAIrtner | Own your business. Don't be owned by it. | white · AI teal | https://brand.pairtner.ai/assets/platform/pairtner/pairtner-tagline--dark.svg |

## pAIrtner Suites (AI adopts the suite color — the OS shell system)
| Suite | Color (dark / on-light) | Gradient | Tagline |
|---|---|---|---|
| creAIte | #6D28D9 / #5B21B6 | #6D28D9 (solid) | Two sides of the same coin. |
| mAIrket | #7560DC / #5B46C4 | #7560DC (solid) | Your agency, without the agency. |
| operAIte | #3B82F6 / #1D4ED8 | #3B82F6 (solid) | The back office, on autopilot. |
| servAIce | #498D66 / #35714F | #498D66 (solid) | Show up before they call. |
| delAIver | #577494 / #3F587A | #577494 (solid) | From done to delivered. |
| portfolAIo | #94A585 / #5E7156 | #94A585 (solid) | See the next move before you make it. |
Assets: https://brand.pairtner.ai/assets/suites/{id}/{id}-tagline--dark.svg (ids: creaite, mairket, operaite, servaice, delaiver, portfolaio)

## Industry OS — Verticals (AI adopts the vertical color)
| Vertical | Color (dark / on-light) | Tagline |
|---|---|---|
| AIscend | #64748B / #334155 | Your clients rise. So does the business. |
| cAInopy | #2E8B6A / #2E8B6A | Every unit, every tenant, one roof. |
| trAIdes | #9C8574 / #7E6A59 | The trade runs on it. |
| sanctuAIry | #8B5CF6 / #6D28D9 | Recovery you can prove. |
| merchAInt | #C87941 / #9A5A2E | All the sales, start to settled. |
Assets: https://brand.pairtner.ai/assets/verticals/{id}/…

## Divisions — "AI + BRANCH" (teal AI + orb, branch word neutral)
| Division | Tagline | Cluster tone (UI accents only) |
|---|---|---|
| AI Capital | Lending in your interest. | Champagne Taupe #C6B79C / #8A7A5C |
| AI Pay | Money, moved. | Champagne Taupe #C6B79C / #8A7A5C |
| AI Assurance | Mutual. For real this time. | Champagne Taupe #C6B79C / #8A7A5C |
| AI Advisory | Advice from operators, not observers. | Champagne Taupe #C6B79C / #8A7A5C |
| AI Ventures | The most informed bet you'll ever make. | Champagne Taupe #C6B79C / #8A7A5C |
| AI Foundation | The door stays open. | Warm Stone #C4B8A4 / #8A7C66 |
| AI Cloud | Secure by default. Scaled on demand. | Cool Graphite #7E8794 / #5A626E |
| AI Supply | Connected from source to scale. | Cool Graphite #7E8794 / #5A626E |
| AI Fulfill | Delivered, installed, verified. | Cool Graphite #7E8794 / #5A626E |
| AI Legal | Contracts. Compliance. IP. Clarity. | Cool Graphite #7E8794 / #5A626E |
| AI People | Payroll, benefits, people — handled. | Cool Graphite #7E8794 / #5A626E |
| AI Properties | Lease it. Then own it. | Cool Graphite #7E8794 / #5A626E |
| AI Fleet | Every mile, accounted for. | Cool Graphite #7E8794 / #5A626E |
| AI Energy | Power, on our terms. | Cool Graphite #7E8794 / #5A626E |
| AI IoT | Software, hardware, people — one nervous system. | Cool Graphite #7E8794 / #5A626E |
| AI Security | Every camera, suddenly smart. | Cool Graphite #7E8794 / #5A626E |
| AI Manufacturing | Made here. Made to demand. | Cool Graphite #7E8794 / #5A626E |
| AI Agriculture | Where the health chain starts. | Cool Graphite #7E8794 / #5A626E |
| AI Medical | Where healthcare finally means health. | Cool Graphite #7E8794 / #5A626E |
| AI Studios | If you can dream it, we can build it. | Warm Greige #AFA491 / #7A705E |
| AI Creators | Stop selling their stuff. Build yours. | Warm Greige #AFA491 / #7A705E |
| AI Productions | Concept to screen, in-house. | Warm Greige #AFA491 / #7A705E |
| AI Publishing | Own the rights from day one. | Warm Greige #AFA491 / #7A705E |
| AI Talent | We saw it first. | Warm Greige #AFA491 / #7A705E |
| AI Academies | Learn it before the market does. | Warm Greige #AFA491 / #7A705E |
| AI Marketplace | Where the work clears. | Warm Greige #AFA491 / #7A705E |
Assets: https://brand.pairtner.ai/assets/divisions/{id}/ai-{id}-tagline--dark.svg

## Products & Apps (woven names, AI in each app's own color; any app without one falls back to Apps grey #BFC4CB / #6E747C)
- **clAIpper** — Stop paying full price. Ever. · AI #F2603F / #C74A2E (clAIpper Coral)
- **bookAIng** — Never miss a booking. · AI #5B7DA6 / #3C5A80 (bookAIng Slate-Blue)
- **dispAItch** — Route the job. Verify it live. · AI #C15F3C / #9A4529 (dispAItch Clay)
- **olympAIns** — Rise above the cloud. · AI #F5A623 / #B4790C (olympAIns Amber)
- **fAImily** — Preserve the past. Protect the future. · AI #5F7A46 / #47602F (fAImily Moss)
- **vacAItion** — The stay, ranked for you. · AI #FF3D9A / #D81B76 (vacAItion Neon Pink)
- **wAInderer** — Be anywhere. Really you. · AI #6D28D9 / #5B21B6 (wAInderer Violet — deepened (Chuck 08-06))
- **scrAIper** — Every signal, brought home. · AI #7E8794 / #5A626E (scrAIper Graphite)
- **smAIrtHome** — The home, aware. · AI #F4837D / #C4544D (smAIrtHome Salmon)
- **legAIcy** — Membership, for machines. · AI #85D6B4 / #2F7D68 (legAIcy Sea Glass)
- **manAIger** — Every dollar, in plain sight. · AI #BEF264 / #4D7C0F (manAIger Chartreuse)
- **truecAIst** — Seeing is believing. · AI #EC4899 / #9333EA (truecAIst Purple-Pink)

## Program
- **Business in a Box** — Business in a Box — ready to run. Prints as the "A nAItion FRANCHISE" stamp:
  https://brand.pairtner.ai/assets/programs/business-in-a-box/business-in-a-box--dark.svg

## nAItion membership tiers (badges)
Members wear their tier. Hosted badges (on-dark + on-light, SVG + PNG) at
https://brand.pairtner.ai/assets/badges/{id}/{id}--on-dark.svg . ONE system: every badge is Network
navy #12324A, steel ink, teal AI — and the badge carries NO tier word (Chuck 08-17). The rank lives
in the medal-chamber EMBLEM alone, and every emblem wears the SAME color — the master's aqua→teal
gradient #6DCADB→#14BAB1; ring weight + glow ascend the ladder. No yellow, no per-tier hues.

| Tier | Badge id | Price | Emblem |
|---|---|---|---|
| nAItion Community | naition-community | Free | the circle — you're in |
| nAItion Artist | naition-artist | $99/mo | the spark |
| nAItion Dreamer | naition-dreamer | $249/mo | steps to a star — dreaming + building |
| nAItion Member | naition-member | $499–1,999/mo | the hexagon — an established node |
| nAItion Contributor | naition-contributor | ~$2.5–5k/mo + share | interlocked rings — IP woven into the stack |
| nAItion Covenant | naition-covenant | $4,999/mo | the shield — two plates, one bond |
| nAItion Founding Believer | naition-founding | 12 seats · $25k/$50k/$100k | the flag staked in the ground — the founders' claim |

## Built with ImaginAItion (required on every surface footer)
Every ImaginAItion surface carries this badge in its footer, linking home. Use the hosted mark; do not redraw it.
On light surfaces swap to `imaginaition--on-light.svg` and ink text (#141414 / muted #6E6A64).

    <a href="https://imaginaitioninc.com" style="display:inline-flex;align-items:center;gap:8px;color:#8A8F8C;text-decoration:none;font:500 13px system-ui,sans-serif">
      <img src="https://brand.pairtner.ai/assets/favicons/imaginaition/imaginaition--on-dark.svg" width="18" height="18" alt="" style="border-radius:4px">
      Built with <span style="color:#E8E6E2">Imagin<span style="color:#00BDB4">AI</span>tion</span>
    </a>

## Favicons
Every unit ships an inverse pair: https://brand.pairtner.ai/assets/favicons/{id}/{id}--on-dark.svg
(+ --on-light; PNG at -512/-192/-48/-32). The favicon is always the AI in the unit's color — teal for the family
and divisions (which also carry the orb), each unit's own color otherwise. The browser tab title carries the name.

## Meta descriptions (canonical — roster-generated title + description per unit)
Browser **title** = the full unit name (a division is "ImaginAItion {Branch}"). **Description** =
`{fullName} — {desc}{tagline} {familyLine}`; OS units (pAIrtner, sanctuAIry, merchAInt, Cloud) append
"An AI-native operating system." Use these verbatim for `<title>`, `<meta name=description>`, and og tags.

- **pAIrtner** — pAIrtner — The AI-native operating system for the autonomous business. Own your business. Don't be owned by it. The ImaginAItion OS. An AI-native operating system.
- **the nAItion** — nAItion — Believe · Build · Evolve The ImaginAItion network.
- **AIscend** — AIscend — Gyms & wellness. Your clients rise. So does the business. An ImaginAItion vertical.
- **cAInopy** — cAInopy — Property management. Every unit, every tenant, one roof. An ImaginAItion vertical.
- **trAIdes** — trAIdes — The trades. The trade runs on it. An ImaginAItion vertical.
- **sanctuAIry** — sanctuAIry — Recovery — the Refuge OS. Recovery you can prove. An ImaginAItion vertical. An AI-native operating system.
- **merchAInt** — merchAInt — The ecomm OS. All the sales, start to settled. An ImaginAItion vertical. An AI-native operating system.
- **creAIte** — creAIte — Content library + creator. Two sides of the same coin. A pAIrtner suite.
- **mAIrket** — mAIrket — Marketing. Your agency, without the agency. A pAIrtner suite.
- **operAIte** — operAIte — Operations. The back office, on autopilot. A pAIrtner suite.
- **servAIce** — servAIce — Service. Show up before they call. A pAIrtner suite.
- **delAIver** — delAIver — Delivery. From done to delivered. A pAIrtner suite.
- **portfolAIo** — portfolAIo — Portfolio & CFO. See the next move before you make it. A pAIrtner suite.
- **ImaginAItion Capital** — ImaginAItion Capital — Lending in your interest. An ImaginAItion company.
- **ImaginAItion Pay** — ImaginAItion Pay — Money, moved. An ImaginAItion company.
- **ImaginAItion Assurance** — ImaginAItion Assurance — Mutual. For real this time. An ImaginAItion company.
- **ImaginAItion Advisory** — ImaginAItion Advisory — Advice from operators, not observers. An ImaginAItion company.
- **ImaginAItion Ventures** — ImaginAItion Ventures — The most informed bet you'll ever make. An ImaginAItion company.
- **ImaginAItion Foundation** — ImaginAItion Foundation — The door stays open. An ImaginAItion company.
- **ImaginAItion Cloud** — ImaginAItion Cloud — Secure by default. Scaled on demand. An ImaginAItion company. An AI-native operating system.
- **ImaginAItion Supply** — ImaginAItion Supply — Connected from source to scale. An ImaginAItion company.
- **ImaginAItion Fulfill** — ImaginAItion Fulfill — Delivered, installed, verified. An ImaginAItion company.
- **ImaginAItion Legal** — ImaginAItion Legal — Contracts. Compliance. IP. Clarity. An ImaginAItion company.
- **ImaginAItion People** — ImaginAItion People — Payroll, benefits, people — handled. An ImaginAItion company.
- **ImaginAItion Properties** — ImaginAItion Properties — Lease it. Then own it. An ImaginAItion company.
- **ImaginAItion Fleet** — ImaginAItion Fleet — Every mile, accounted for. An ImaginAItion company.
- **ImaginAItion Energy** — ImaginAItion Energy — Power, on our terms. An ImaginAItion company.
- **ImaginAItion IoT** — ImaginAItion IoT — Software, hardware, people — one nervous system. An ImaginAItion company.
- **ImaginAItion Security** — ImaginAItion Security — Every camera, suddenly smart. An ImaginAItion company.
- **ImaginAItion Manufacturing** — ImaginAItion Manufacturing — Made here. Made to demand. An ImaginAItion company.
- **ImaginAItion Agriculture** — ImaginAItion Agriculture — Where the health chain starts. An ImaginAItion company.
- **ImaginAItion Medical** — ImaginAItion Medical — Where healthcare finally means health. An ImaginAItion company.
- **ImaginAItion Studios** — ImaginAItion Studios — If you can dream it, we can build it. An ImaginAItion company.
- **ImaginAItion Creators** — ImaginAItion Creators — Stop selling their stuff. Build yours. An ImaginAItion company.
- **ImaginAItion Productions** — ImaginAItion Productions — Concept to screen, in-house. An ImaginAItion company.
- **ImaginAItion Publishing** — ImaginAItion Publishing — Own the rights from day one. An ImaginAItion company.
- **ImaginAItion Talent** — ImaginAItion Talent — We saw it first. An ImaginAItion company.
- **ImaginAItion Academies** — ImaginAItion Academies — Learn it before the market does. An ImaginAItion company.
- **ImaginAItion Marketplace** — ImaginAItion Marketplace — Where the work clears. An ImaginAItion company.
- **clAIpper** — clAIpper — Stop paying full price. Ever. An ImaginAItion app.
- **bookAIng** — bookAIng — Never miss a booking. An ImaginAItion app.
- **dispAItch** — dispAItch — Route the job. Verify it live. An ImaginAItion app.
- **olympAIns** — olympAIns — Rise above the cloud. An ImaginAItion app.
- **fAImily** — fAImily — Preserve the past. Protect the future. An ImaginAItion app.
- **vacAItion** — vacAItion — The stay, ranked for you. An ImaginAItion app.
- **wAInderer** — wAInderer — Be anywhere. Really you. An ImaginAItion app.
- **scrAIper** — scrAIper — Every signal, brought home. An ImaginAItion app.
- **smAIrtHome** — smAIrtHome — Installs the sensors and the smart-home server, then sells the monitoring contracts to providers — the install is the acquisition, the contract book is the business. The home, aware. An ImaginAItion app.
- **legAIcy** — legAIcy — Agentic membership — the substrate as a service for the buyer that isn't human: an agent takes an identity, a persistent record, and the rails to price, book, purchase and settle with every seller on the network. Membership, for machines. An ImaginAItion app.
- **manAIger** — manAIger — Household money management — the personal counterpart to the business books. The $ IS the icon, so the lockup reads "money manager" (Chuck 2026-09-22). TAGLINE PROPOSED, awaiting his ratification.. Every dollar, in plain sight. An ImaginAItion app.
- **truecAIst** — truecAIst — AI inside the Truecast call - it sees what the customer sees, reads the model number and files the work order. The icon is Truecast's own chevron made into a signal; the AI wears truecast.io's purple-to-pink. Seeing is believing. An ImaginAItion app.

## Download everything
https://brand.pairtner.ai/assets/imaginaition-brandkit-v6.zip

---
Generated from roster.json by the ImaginAItion Brand Engine (AI Productions). Do not hand-edit.