Brand Kit V6.0 · One mark, everywhere · Teal + Coral
ImaginAItion Inc.
Anything is possible when you use your ImaginAItion.

ImaginAItion Inc. — Brand Identity System V6

01Master Logo

Imagin in white, AI in ImaginAI Teal, tion in white — Outfit ExtraBold, with the orb rising behind the AI. Inc. prints in the word color. Four lockups × dark / light / mono, all transparent. The V5 crown dot is retired; teal and the orb belong to the master alone.

02The Orb

The well-derived orb: a dark, mostly translucent center — see-through, like deep water — inside a luminous coral corona, with teal bleeding through from below. Two-tone, coral-dominant: true coral #F2603F → #FF8F6B, deliberately pushed off the old orange (#E8622A). It is the tittle over the AI — never a decoration placed elsewhere.

The orb is ImaginAItion's alone. It appears on the master wordmark and the standalone AI icon — nowhere else. Geometry: diameter ≈ cap height, centered on the AI pair, dipping ~20% into the caps, always behind the letters — glass, not a badge. In mono, the orb is a solid dot.

03The Core — the Network & the Platform

Above the divisions sit the two marks that ride the master's teal: the nAItion — the membership body, Network Blue exclusively, recruiting and community only — and pAIrtner, the AI-native OS everything composes from. Teal belongs to ImaginAItion, these two, and nothing else.

The Suites — pAIrtner's five limbs

04Division Marks — AI + Branch

Every division mark is the family's own lead-in: the teal AI with the orb rising behind it, then the branch word in neutral white on dark, ink on light. Divisions are ImaginAItion — the identical teal AI + orb is what says so. One mark, repeated — that repetition is the strategy.

05Industry OS — the Verticals

pAIrtner configured for one world — all five. Each vertical's AI wears its color — AIscend silver, cAInopy green, trAIdes taupe, sanctuAIry purple, merchAInt gold (the ecomm OS) — the word around it stays quiet, and no orb: the colored AI is the mark.

06Products & Apps

Standalone-able products keep the woven name — the AI pair inside the word, orb on top, word in the Apps tone. -AI- in a name means software, only software. Programs carry no AI mark: Business in a Box prints as a nAItion FRANCHISE stamp — a business ImaginAItion sets up and takes ownership in, launched on nAItion demand or to execute sub-co work.

07Color System

Color lives in the AI. Teal is the master's color — ImaginAItion, the nAItion, pAIrtner. Every other unit's AI adopts its own color: cluster tones for divisions and apps, real color for verticals. Words stay neutral. V6 pushes the warm pole from orange to coral — the orb's fire.

Master

ImaginAI Teal#00BDB4the AI letterforms — always
True Coral#F2603Forb corona · replaces #E8622A
Coral High#FF8F6Borb limb light
Teal Deep#008F88hover · light-bg
Amber#F5A623warnings and flags only

Cluster tones — branch words

Silver White · core#D4D9E0on light: #4A5560
Champagne Taupe · finance#C6B79Con light: #8A7A5C
Cool Graphite · infrastructure#7E8794on light: #5A626E
Warm Greige · creative#AFA491on light: #7A705E
Light Grey · apps#BFC4CBon light: #6E747C
Warm Stone · Foundation#C4B8A4on light: #8A7C66 — the giving door

Vertical colors — the exception

AIscend Silver#C9CFD8on light: #7A8494
cAInopy Green#2E8B6Aon light: #2E8B6A
trAIdes Taupe#9C8574on light: #7E6A59
sanctuAIry Purple#9B7FC6on light: #7B5EA7
merchAInt Gold#D9B25Con light: #9A7A2E
Network Blue#1A2D42nAItion exclusive — recruiting

08Typography

Outfit for everything structural — wordmarks ExtraBold 800, headlines Bold 700, body Regular 400, labels SemiBold 600 tracked wide. Great Vibes exists for exactly one sentence.

The script law (ruled 07-31): the script follows the sentence, not the slot. If you can dream it, we can build it.
That line moved to Studios — Great Vibes moved with it. The master's thesis line (“Anything is possible when you use your ImaginAItion.”) prints in Outfit. One script line, network-wide.

09The Canonical 40 — Taglines

Every unit speaks once. Three lines are Chuck's, fixed; the rest were authored and ruled as one canonical list (2026-07-31). These print verbatim — no local rewrites.

UnitLineNote
ImaginAItion Inc.Anything is possible when you use your ImaginAItion.fixed — Chuck
the nAItionBelieve · Build · Evolvefixed — Chuck
pAIrtnerOne login. Every product. Your AI, permanently.
AIscendThe whole wellness business, one flywheel.
cAInopyEvery unit, every tenant, one roof.
trAIdesThe trade runs on it. So does the network.
sanctuAIryRecovery you can prove.
merchAIntEvery sale, handled.
AI CapitalInterest, aligned.
AI PayMove money, not mountains.
AI AssuranceMutual. For real this time.
AI AdvisoryAdvice from operators, not observers.
AI VenturesWe back what we can see.
AI FoundationThe door stays open.
AI CloudThe OS behind every product.
AI SupplyConnected from source to scale.
AI FulfillDelivered, installed, verified.
AI LegalContracts. Compliance. Clarity.
AI PeopleThe team, taken care of.
AI Real EstateLease it. Then own it.
AI FleetEvery mile, covered.
AI EnergyPower, on our terms.
AI IoTEvery device, one nervous system.
AI SecurityEvery camera, suddenly smart.
AI ManufacturingMade here. Made to demand.
AI AgricultureWhere the health chain starts.
AI StudiosIf you can dream it, we can build it.fixed — Chuck · the one script line
AI CreatorsStop selling their stuff. Build yours.
AI ProductionsFrom concept to screen.
AI PublishingOwn the rights from day one.
AI TalentWe saw it first.
AI AcademiesLearn what's next.
AI MarketplaceWhere the work clears.
mAIrketAttention, earned.suite
operAIteThe business, running itself.suite
servAIceShow up before they call.suite
delAIverFrom done to delivered.suite
portfolAIoWhat could be, next to what is.suite
clAIpperStop paying full price. Ever.
bookAIngEvery appointment, handled.
dispAItchRoute the job. Verify it live.
OlympAInsRise above the cloud.
fAImilyLegacy that remembers.
vacAItionThe stay, ranked for you.
wAIndererBe anywhere. Really you.
scrAIperEvery signal, brought home.
Business in a BoxA nAItion company, ready to run.program — plain mark

10The Rules

RuleSpec
TealThe family's color: #00BDB4 — ImaginAItion, the nAItion, pAIrtner + its suites, and the AI division lead-ins. Nothing else.
Every other AIAdopts its unit's color — vertical colors for the industry OS, the Apps tone for standalone products. Words stay neutral (white on dark / ink on light).
The orbMaster wordmark, standalone AI icon, and AI division lead-ins — never on woven names. Behind the letters, glass not badge. Coral-dominant well, teal threads. D ≈ cap height, 20% dip. Mono = solid dot.
Unit colorsDivisions: Core silver-white · Finance champagne · Infrastructure graphite · Creative greige · Apps light grey · Foundation warm stone. Verticals: AIscend silver · cAInopy green · trAIdes taupe · sanctuAIry purple.
nAItionNetwork Blue, recruiting/membership/community only — exclusive. “Believe · Build · Evolve.”
-AI- in a nameSoftware, only software. Programs never get it — Business in a Box prints as the nAItion FRANCHISE stamp.
ScriptGreat Vibes = “If you can dream it, we can build it.” — Studios only. Never repurposed, never bold.
No rainbowOne vivid mark (the AI + orb). Words restrained. Icon differentiates within cluster — never color.
MarikoMariko's branding is a separate system. It is never folded into this kit.

11Downloads

Transparent SVG masters (text outlined — no fonts required) and high-res PNG, every unit × dark / light / mono-black / mono-white.

Download the full kit (.zip) Animated wordmark (SVG) Animated AI icon (SVG) Wordmark (GIF) AI icon (GIF) Generate a mark →